{"title":"Jhilmil","description":"\u003cdiv class=\"content\"\u003e\n    \u003ch2 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eJhilmil – Celebrate Festivities in Silks, Weaves \u0026amp; Sparkle\u003c\/span\u003e\u003c\/h2\u003e\n    \u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eThe festive season has a way of touching the heart, doesn’t it? The\n            sound of laughter echoing in the house, the glow of diyas lighting up the evening, and the joy of slipping\n            into something that instantly makes you feel radiant. That’s the soul of Jhilmil—Asrumo’s festive collection\n            crafted for women who want their outfits to shine just as brightly as the celebrations themselves.\u003c\/span\u003e\n    \u003c\/p\u003e\n\n    \u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eThis collection lives in silks, Chanderi weaves, and hand-done details,\n            blending timeless traditions with a touch of modern ease. Picture flowing silhouettes that move with you,\n            zari embroidery that catches the light, and dupattas that feel like a gentle festive breeze. In Jhilmil, you\n            don’t just wear a look—you carry the sparkle of the occasion.\u003c\/span\u003e\u003c\/p\u003e\n\n    \u003cdiv class=\"read-more-section\"\u003e\n        \u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eWhy Jhilmil Feels Special\u003c\/span\u003e\u003c\/h3\u003e\n        \u003cul\u003e\n            \u003cli\u003e\n\u003cstrong\u003eFor festive gatherings –\u003c\/strong\u003e Whether it’s a Diwali puja, a family dinner, or a wedding\n                function, \u003cstrong\u003eJhilmil\u003c\/strong\u003e keeps you festive without weighing you down.\u003c\/li\u003e\n\n            \u003cli\u003e\n\u003cstrong\u003eFor timeless charm –\u003c\/strong\u003e Rich zari embroidery, delicate weaves, and sheer organza dupattas\n                add that royal touch without being over the top.\u003c\/li\u003e\n\n            \u003cli\u003e\n\u003cstrong\u003eFor versatility –\u003c\/strong\u003e From a grand chanderi anarkali suit to a breezy \u003ca href=\"https:\/\/asrumo.com\/collections\/straight-suit-set\"\u003estraight suit set\u003c\/a\u003e or a chic kurta set\n                for women, there’s something for every mood and celebration.\u003c\/li\u003e\n        \u003c\/ul\u003e\n        \u003cspan class=\"dots\"\u003e...\u003c\/span\u003e\n        \u003cdiv class=\"more-text\"\u003e\n\n            \u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eFabrics That Speak Festivity\u003c\/span\u003e\u003c\/h3\u003e\n            \u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eFestive wear is all about how it feels on your skin—and\n                    \u003cstrong\u003eJhilmil\u003c\/strong\u003e makes sure it feels as good as it looks.\u003c\/span\u003e\u003c\/p\u003e\n\n            \u003cul\u003e\n                \u003cli\u003e\n\u003cstrong\u003eChanderi Anarkali Suit –\u003c\/strong\u003e Airy, soft, and with a subtle sheen that makes it ideal\n                    for those nights of dancing, laughing, and endless celebrations.\u003c\/li\u003e\n                \u003cli\u003e\n\u003cstrong\u003eChanderi Kurta Set –\u003c\/strong\u003e Lightweight and breathable, perfect for daytime rituals or\n                    brunches with family, where you want effortless grace.\u003c\/li\u003e\n                \u003cli\u003e\n\u003cstrong\u003eFestive Kurta Set –\u003c\/strong\u003e Embellished with taari and zari embroidery that gives you just\n                    the right sparkle without overwhelming your look.\u003c\/li\u003e\n            \u003c\/ul\u003e\n\n            \u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eAnd then there are the \u003cstrong\u003edupattas\u003c\/strong\u003e—crafted in\n                    organza or matching Chanderi—light as a whisper, adding layers of elegance to every move you\n                    make.\u003c\/span\u003e\u003c\/p\u003e\n\n            \u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eStyling Jhilmil Your Way\u003c\/span\u003e\u003c\/h3\u003e\n\n            \u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eFestive outfits don’t need to be complicated. That’s the beauty\n                    of Jhilmil—it adapts to your personal style.\u003c\/span\u003e\u003c\/p\u003e\n\n            \u003cul\u003e\n                \u003cli\u003ePair your \u003ca href=\"https:\/\/asrumo.com\/collections\/anarkalis\"\u003eAnarkali set\u003c\/a\u003e with chandbalis and\n                    embroidered juttis for a timeless festive glow.\u003c\/li\u003e\n                \u003cli\u003eStyle a straight suit set with a sleek ponytail, statement studs, and gold bangles for understated\n                    charm.\u003c\/li\u003e\n                \u003cli\u003eKeep it relaxed with a kurta set for women, letting your hair down, adding a delicate necklace, and\n                    slipping into comfortable flats.\u003c\/li\u003e\n            \u003c\/ul\u003e\n\n            \u003cp\u003eNo matter which styles you choose, Jhilmil makes sure you’re the best-dressed woman in the room—without\n                even trying too hard.\u003c\/p\u003e\n\n            \u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eFeatured Picks from Jhilmil\u003c\/span\u003e\u003c\/h3\u003e\n\n            \u003cul\u003e\n                \u003cli\u003e\n                    \u003ca href=\"https:\/\/asrumo.com\/products\/rosewood-bloom-mul-chanderi-anarkali-set-with-matching-organza-dupatta-as-jfc-14\"\u003e\u003cstrong\u003eRosewood\n                            Bloom – Mul Chanderi Anarkali Set with Matching Organza Dupatta\u003c\/strong\u003e\u003c\/a\u003e  - The Rosewood\n                    Bloom Anarkali is elegance reimagined. Crafted from soft mul chanderi, it flows effortlessly with\n                    every step, making it perfect for twirls that light up the room. The organza dupatta adds a delicate\n                    festive layer, balancing comfort with glamour so you can move through long evenings feeling both\n                    radiant and at ease\n                \u003c\/li\u003e\n\n                \u003cli\u003e\n                    \u003ca href=\"https:\/\/asrumo.com\/products\/lime-green-chanderi-taari-and-zari-embroidered-straight-set-with-matching-organza-dupatta-as-jfc-6\"\u003e\u003cstrong\u003eLime\n                            Green Chanderi Taari and Zari Embroidered Straight Set with Matching Organza Dupatta\n                        \u003c\/strong\u003e\u003c\/a\u003e - For those who love understated sophistication, the Lime Green Straight Set is a\n                    refreshing choice. The delicate taari and zari embroidery brings sparkle without overpowering the\n                    look, while the straight silhouette keeps it refined and graceful. Paired with a floaty organza\n                    dupatta, this set transitions beautifully from daytime functions to evening celebrations.\n                \u003c\/li\u003e\n\n                \u003cli\u003e\n                    \u003ca href=\"https:\/\/asrumo.com\/products\/golden-chanderi-taari-embroidered-anarkali-set-with-matching-chanderi-dupatta-as-jfc-1\"\u003e\u003cstrong\u003eGolden\n                            Chanderi Taari Embroidered Anarkali Set with Matching Chanderi Dupatta\u003c\/strong\u003e\u003c\/a\u003e  -\n                    Nothing says festive quite like gold, and this Anarkali captures that spirit flawlessly. Richly\n                    adorned with taari embroidery, its regal yet wearable design makes it a standout for grand\n                    occasions. The matching chanderi dupatta completes the ensemble, giving you a look that’s both\n                    unforgettable and effortlessly festive.\n                \u003c\/li\u003e\n\n            \u003c\/ul\u003e\n\n            \u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eThe Soul of Jhilmil – What Sets It Apart\u003c\/span\u003e\u003c\/h3\u003e\n            \u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eBecause Jhilmil isn’t just about clothing—it’s about how you\n                    feel in it. Each piece is woven with heritage textiles like Chanderi but designed for women who\n                    value comfort as much as style.\u003c\/span\u003e\u003c\/p\u003e\n            \u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eIt’s festive without being overwhelming. Traditional, yet\n                    modern. Luxurious, yet effortless. Above all, Jhilmil celebrates you—your glow, your confidence, and\n                    your presence in every gathering.\u003c\/span\u003e\u003c\/p\u003e\n\n            \u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eCelebrate the Season with Jhilmil\u003c\/span\u003e\u003c\/h3\u003e\n            \u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eThis festive season, let your wardrobe sparkle as much as your\n                    celebrations. With Jhilmil, every chanderi anarkali suit, straight suit set, and festive kurta set\n                    is designed to make you glow effortlessly.\u003c\/span\u003e\u003c\/p\u003e\n            \u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eExplore the Jhilmil Collection today—and step into celebrations\n                    looking as radiant as you feel. \u003c\/span\u003e\u003c\/p\u003e\n\n\n            \u003ch4 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eFAQ’s \u003c\/span\u003e\u003c\/h4\u003e\n            \u003ch5\u003e\u003cspan\u003eQ1. What makes the Jhilmil collection unique?\u003c\/span\u003e\u003c\/h5\u003e\n            \u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cstrong\u003eA: \u003c\/strong\u003e Its focus is on Chanderi fabrics, taari\n                    and zari embroidery, and versatile festive silhouettes. Jhilmil outfits are designed to make you\n                    glow while staying light and easy to carry.\u003c\/span\u003e\u003c\/p\u003e\n\n            \u003ch5\u003e\u003cspan\u003eQ2. Are the outfits in Jhilmil suitable for both day and night functions?\u003c\/span\u003e\u003c\/h5\u003e\n            \u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cstrong\u003eA: \u003c\/strong\u003e Absolutely. A straight suit set or\n                    chanderi kurta set is ideal for daytime rituals, while an embroidered chanderi anarkali suit works\n                    beautifully for evening parties or weddings.\u003c\/span\u003e\u003c\/p\u003e\n\n            \u003ch5\u003e\u003cspan\u003eQ3. How do I style a Jhilmil outfit?\u003c\/span\u003e\u003c\/h5\u003e\n            \u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cstrong\u003eA: \u003c\/strong\u003e If your piece is heavily embroidered, keep\n                    jewellery delicate—like jhumkas and bangles. For simpler sets, go bold with statement earrings or a\n                    choker. Finish with juttis or heels, depending on your vibe.\u003c\/span\u003e\u003c\/p\u003e\n\n            \u003ch5\u003e\u003cspan\u003eQ4. What fabrics are used in Jhilmil?\u003c\/span\u003e\u003c\/h5\u003e\n            \u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cstrong\u003eA: \u003c\/strong\u003e The collection highlights mul chanderi,\n                    silk blends, and organza dupattas. These fabrics are breathable, light, and luxurious—perfect for\n                    long festive hours.\u003c\/span\u003e\u003c\/p\u003e\n\n            \u003ch5\u003e\u003cspan\u003eQ5. Can I wear Jhilmil after the festive season?\u003c\/span\u003e\u003c\/h5\u003e\n            \u003cp dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cstrong\u003eA: \u003c\/strong\u003e Yes! Jhilmil pieces are versatile. A\n                    chanderi kurta set can be styled simply for office gatherings, while an organza dupatta can be\n                    reused with other outfits to refresh your look.\u003c\/span\u003e\u003c\/p\u003e\n\n        \u003c\/div\u003e\n\n        \u003c!-- Updated Read More \/ Less link --\u003e\n        \u003ca class=\"read-more-btn\" onclick=\"toggleReadMore(this)\"\u003eRead More\u003c\/a\u003e\n    \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003cstyle\u003e\n    .content {\n        text-align: left;\n        \/* color: rgb(18, 70, 30); *\/\n    }\n\n    .content a {\n        text-decoration: underline;\n    }\n\n    .content h5 {\n        font-size: 13.5px !important;\n        margin: 20px 0 5px 0 !important;\n    }\n\n    .content h4 {\n        margin: 20px 0 !important;\n        font-size: larger;\n    }\n\n    .content h3 {\n        margin: 20px 0 5px 0 !important;\n    }\n\n    .content h2 {\n        margin: 10px 0 5px 0 !important;\n    }\n\n    .content ul {\n        margin: 10px 0 !important;\n    }\n\n    .content ul li {\n        margin: 5px 0 !important;\n    }\n\n    .content p {\n        margin: 5px 0;\n    }\n\n    .read-more-section .more-text {\n        display: none;\n    }\n\n    .read-more-section .dots {\n        display: inline;\n    }\n\n    .read-more-section.expanded .more-text {\n        display: block;\n    }\n\n    .read-more-section.expanded .dots {\n        display: none;\n    }\n\n    .read-more-btn {\n        color: rgb(127, 100, 82);\n        font-weight: bold;\n        text-decoration: underline;\n        cursor: pointer;\n        font-size: 14px;\n        margin-top: 10px;\n        display: inline-block;\n    }\n\n    .read-more-btn:hover {\n        opacity: 0.8;\n    }\n\u003c\/style\u003e\n\n\u003cscript\u003e\n    function toggleReadMore(btn) {\n        const section = btn.closest('.read-more-section');\n        section.classList.toggle('expanded');\n        btn.textContent = section.classList.contains('expanded') ? 'Read Less' : 'Read More';\n    }\n\u003c\/script\u003e","products":[{"product_id":"golden-chanderi-taari-embroidered-anarkali-set-with-matching-chanderi-dupatta-as-jfc-1","title":"Golden Chanderi Taari Embroidered Anarkali Set With Matching Chanderi Dupatta","description":"\u003cp\u003eIntroducing the \" Golden Taari Embroidered Anarkali set\" is a stunning ensemble that exudes elegance and sophistication. The suit features intricate taari embroidery on chanderi fabric, which is known for its lightweight and breathable texture. Which is known for its lightweight and breathable texture. The suit features intricate taari embroidery, which adds a touch of luxury and sophistication to the overall design.\u003cbr\u003e\u003cstrong\u003eFabric\u003c\/strong\u003e: Chanderi\u003cbr\u003e\u003cstrong\u003eColor\u003c\/strong\u003e: Golden\u003cbr\u003e\u003cstrong\u003eCraft\u003c\/strong\u003e: Golden Chanderi Taari embroidered Anarkali Set with matching chanderi dupatta \" Pocket both side in anarkali..\u003cbr\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e: \u003cbr\u003e50 Inches Kurta\u003cbr\u003e36 Inches Pant\u003cbr\u003e21 Inches Sleeves\u003cbr\u003e\u003cstrong\u003eLining\u003c\/strong\u003e Attached\u003cbr\u003e\u003cstrong\u003eDupatta\u003c\/strong\u003e Width 2.25 -2.50M\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Asrumo","offers":[{"title":"XXS","offer_id":46694125142237,"sku":"AS-JFC-1-XXS","price":5927.0,"currency_code":"INR","in_stock":false},{"title":"XS","offer_id":46694125175005,"sku":"AS-JFC-1-XS","price":5927.0,"currency_code":"INR","in_stock":false},{"title":"S","offer_id":46694125207773,"sku":"AS-JFC-1-S","price":5927.0,"currency_code":"INR","in_stock":false},{"title":"M","offer_id":46694125240541,"sku":"AS-JFC-1-M","price":5927.0,"currency_code":"INR","in_stock":false},{"title":"L","offer_id":46694125273309,"sku":"AS-JFC-1-L","price":5927.0,"currency_code":"INR","in_stock":false},{"title":"XL","offer_id":46694125306077,"sku":"AS-JFC-1-XL","price":5927.0,"currency_code":"INR","in_stock":false},{"title":"XXL","offer_id":46694125338845,"sku":"AS-JFC-1-XXL","price":5927.0,"currency_code":"INR","in_stock":false},{"title":"3XL","offer_id":46694125371613,"sku":"AS-JFC-1-3XL","price":5927.0,"currency_code":"INR","in_stock":false},{"title":"4XL","offer_id":46694125404381,"sku":"AS-JFC-1-4XL","price":5927.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0286\/1354\/2019\/files\/1_2b53388d-2882-44ae-8915-a755bbd67864.jpg?v=1756375960"},{"product_id":"light-pink-chaderi-taari-embroidered-straight-set-with-matching-doriya-dupatta-as-jfc-5","title":"Light Pink Chanderi Taari Embroidered Straight Set With Matching Doriya Dupatta","description":"\u003cp\u003eIntroducing the “Light Pink Chanderi Taari embroidered straight Set”, is a stunning ensemble that combines traditional elegance with modern style. the set features intricate taari embroidery on chanderi fabric, which is known for its lightweight and breathable texture. the set features a straight cut design, which provides a modern and sleek silhouette. the set features intricate taari embroidery, which adds a touch of luxury and sophistication to the overall design.\u003cbr\u003e\u003cstrong\u003eFabric\u003c\/strong\u003e: Chanderi\u003cbr\u003e\u003cstrong\u003eColor\u003c\/strong\u003e: Light Pink\u003cbr\u003e\u003cstrong\u003eCraft\u003c\/strong\u003e: Light Pink Chaderi Taari embroidered straight Set with Matching Doriya dupatta, Pocket in both side in pant.\u003cbr\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e: \u003cbr\u003e45 Inches Kurta\u003cbr\u003e36 Inches Pant Sleeveless\u003cbr\u003eComes With Cotton Slip.\u003cbr\u003e\u003cstrong\u003eDupatta\u003c\/strong\u003e Width 2.25 -2.50M\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Asrumo","offers":[{"title":"XXS","offer_id":46694126911709,"sku":"AS-JFC-5-XXS","price":3648.0,"currency_code":"INR","in_stock":false},{"title":"XS","offer_id":46694126944477,"sku":"AS-JFC-5-XS","price":3648.0,"currency_code":"INR","in_stock":false},{"title":"S","offer_id":46694126977245,"sku":"AS-JFC-5-S","price":3405.5,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":46694127010013,"sku":"AS-JFC-5-M","price":3648.0,"currency_code":"INR","in_stock":false},{"title":"L","offer_id":46694127042781,"sku":"AS-JFC-5-L","price":3648.0,"currency_code":"INR","in_stock":false},{"title":"XL","offer_id":46694127075549,"sku":"AS-JFC-5-XL","price":3648.0,"currency_code":"INR","in_stock":false},{"title":"XXL","offer_id":46694127108317,"sku":"AS-JFC-5-XXL","price":3648.0,"currency_code":"INR","in_stock":false},{"title":"3XL","offer_id":46694127141085,"sku":"AS-JFC-5-3XL","price":3648.0,"currency_code":"INR","in_stock":false},{"title":"4XL","offer_id":46694127173853,"sku":"AS-JFC-5-4XL","price":3648.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0286\/1354\/2019\/files\/AS-JFC-12_2_fc9e7916-cea1-409c-b8fb-4b01df14005b.jpg?v=1756375951"},{"product_id":"wine-mulmul-anarkali-set-with-taari-and-zari-embroidred-doriya-dupatta-as-jfc-8","title":"Wine Mulmul Anarkali Set With Taari And Zari Embroidred Doriya Dupatta","description":"\u003cp\u003eIntroducing the “Wine Mulmul Anarkali Set with Taari and zari embroidred doriya dupatta ”, is a stunning ensemble that exudes elegance.The set features intricate taari and zari border embroidery on doriya dupatta, which is known for its softness and breathability. The set features a classic Anarkali design, which is a floor-length, flowing garment that drapes elegantly on the body. The set features intricate taari and zari embroidery on the border of dupatta ,which adds a touch of luxury and sophistication to the overall design. 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